Part 2 of our series on human-centric AI for cultural institutions focuses on practical implementation. The article presents six core principles that help museums use AI to enhance operations while keeping people, not algorithms, at the center of decision-making.

AI for cultural institutions is moving beyond experiments and into daily practice. Museums are piloting tools that catalog fragile artifacts, analyze visitor movement, and expand accessibility through multilingual guides, all while keeping human values at the center. This first part of our three-article series explores the state of AI in 2025, the ethical questions shaping adoption, and why a human-centric approach is key to ensuring technology supports rather than overshadows cultural missions.

In the final part of our three-part series on communication for cultural institutions, we show how segmenting your email list can dramatically improve audience engagement and loyalty—without adding extra work for your team.

What does good UX for cultural institutions actually look like in 2025? This article breaks it down: how design choices on your website, member portal, or mobile tools shape visitor behavior, impact revenue, and influence engagement. From ticket flows that don’t frustrate to mobile layouts that actually work, this is a hands-on look at what audiences expect.

Imagine if your museum’s numbers told the real story of your impact. This guide reveals how focusing on the right digital metrics. Think meaningful engagement, strong conversion rates, and time spent exploring, can help cultural institutions thrive in 2025. Learn practical strategies to turn data into action, drive more visits, and grow your loyal audience. Ready to make your stats work for you? Let’s get started.

Part three of our museum-app series shows how 2025 visitor-first tools: AI personalization, AR layers, automatic ticket sales, and sustainable design— can turn any phone into a cultural compass. Be sure to check our previous two articles on the matter!

In Part 2 of our series on museum apps, we spotlight two standout examples—The National Museum of the U.S. Air Force and the Poe Museum—and what makes their apps effective. From storytelling to wayfinding, these case studies offer practical lessons for any institution looking to build a better mobile experience.

Mobile apps for museums are becoming essential tools for education, navigation, and storytelling. In this first installment of our three-part series, we explore how institutions are using apps to make visits more engaging, efficient, and inclusive. Whether you're launching your first app or rethinking an old one, this guide will help you understand what works, what doesn't, and how to unlock your app’s full potential.

First impressions matter, and for museums, cultural institutions, and nonprofits, a well crafted welcome email series is key to building strong, lasting member relationships. From immediate thank yous to community-building messages, discover how a thoughtful, automated welcome sequence can drive early engagement, highlight key benefits, and encourage long-term loyalty.

Museums are going green, and not just in theory. This article explores sustainable practices for museums that go beyond buzzwords. Think composting exhibition waste, cleaning artifacts with biodegradable agents, and swapping paper tickets for digital passes. From public programs to behind-the-scenes operations, discover how cultural institutions are cutting waste, saving energy, and reimagining sustainability for the 21st century.

Communication can make or break your membership program. Whether you’re sending event invites, onboarding emails, or renewal nudges, how you communicate matters just as much as what you say. This guide offers 10 actionable tips to build a membership communication plan that actually connects—shorter emails, smarter segmentation, and just the right amount of automation.

In this step by step guide, we explain why Gamification is a must for any cultural institution seeking to improve its engagement practices.

Museums around the world are finding creative ways to connect with younger audiences by embracing Gen Z slang. From interactive social media campaigns to modern exhibit descriptions, these nine museums have successfully incorporated trendy language to make cultural experiences more relatable and engaging for today’s youth.

If you’re packing your bags for the Association of Zoos and Aquariums (AZA) 2023 Conference, you're in for an inspiring and educational journey. However, no trip is complete without taking some time to explore the local sights and sounds, especially when you’re visiting a city as vibrant and diverse as Columbus, Ohio. Beyond conference sessions, presentations, and networking events, make sure to allocate some time to discover what this Midwest gem has to offer.

Here are six fun things to do while you’re in town:

Diving into Marketing General Incorporated’s latest Membership Marketing Benchmarking Survey reveals a masterclass on how associations have brilliantly adapted in a post-pandemic world, carving a path to impressive membership growth. At Cuseum, our mission is amplifying member engagement and loyalty for associations. To supercharge your strategies, we've handpicked and streamlined the 2023 report's crucial takeaways. 

Ready to unlock the top 5 transformative insights? Let's dive in!

Parks and gardens all over the world have been transitioning to Digital Membership in greater numbers than ever before. What accounts for this trend?

Just like you, every park and garden is on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!

What is the value of alumni member loyalty? To ensure future success, you need to invest in the member experience today.

Read on to learn how to lay the groundwork for an engaged, loyal alumni membership!

The mobile landscape, and related consumer behavior, are evolving rapidly. Right now, factors like the booming e-commerce industry and fresh potential of SMS marketing hold great promise for the cultural sector, and may have a defining impact on museums in the years to come.

Read on to discover seven mobile technology trends that could shape the future of cultural organizations.

Planning a Digital Membership Card launch or looking to boost engagement? Amplifying adoption is vital to your organization's success. We hosted a webinar featuring industry leaders Kelsey Brown, Membership Manager at the Oakland Zoo, and Melissa Smith, Director of Alumni Marketing and Special Events at the University of Tennessee Alumni Association, each of whom achieved a digital card adoption rate of over 70%. They provided invaluable insights and effective strategies to improve digital card usage and extract more value from membership initiatives. Dive in to learn key strategies and takeaways from their success story in ramping up digital card adoption rates.

What is the value of member loyalty? To ensure future success, you need to invest in the member experience today.

Here are 10 ways your museum or cultural organization can develop an engaged, loyal member base!