The Future Isn’t Coming, It’s Here: Cuseum Joins the AI Conversation in Museum Magazine
We’re excited to share that Cuseum’s Founder and CEO, Brendan Ciecko has an article featured in the July/August 2025 issue of Museum magazine, published by the American Alliance of Museums (AAM). The article, “The Future Is Already Here,” appears as part of a special issue focused on one of the most pressing and transformative topics facing museums today: artificial intelligence.
As AI tools continuously reshape everything from education and conservation to engagement and content creation, Brendan brings a practitioner’s point of view to the table, one rooted in years of collaboration with museums and cultural institutions navigating digital transformation and early exposure to emerging technologies of all kinds.
Museum magazine is a leading publication for museum professionals across North America, reaching ten of thousands of institutional leaders, curators, technologists, educators, and innovators. This July/August 2025 issue centers on the role of AI in the museum field, and features commentary, case studies, personal analyses, and essays from across the sector.
In his article, Brendan explores a hopeful and forward looking vision for artificial intelligence in museums, emphasizing the remarkable opportunities it already offers. Rather than focusing on limitations, he celebrates the breakthroughs that are expanding access, deepening engagement, and advancing the field in powerful new ways.
From decoding ancient scrolls to reviving lost masterpieces and building digital replicas of iconic landmarks, Brendan spotlights how AI is actively transforming the museum world. The momentum is real, and institutions have a rare chance to shape its direction with clarity and purpose.
Why This Matters to Us, and to the Field
At Cuseum, we’ve always focused on helping museums adapt to technological change with tools that are accessible, scalable, socially conscious, and built for impact. As AI rapidly becomes a standard part of all industries and various aspects of every-day life, museums have a rare opportunity to lead and inspire.
This article reflects a shared belief at Cuseum: that technology should support, not replace, human creativity, historical expertise, and institutional values. And that includes AI. Whether it's helping museums deliver personalized visitor experiences or empowering small teams to do more with less, the role of AI is already becoming part of the day-to-day reality.
We’re proud to see our CEO contribute to this vital and timely conversation and invite you to take a closer look at the article, and at how your institution might approach AI with clarity, purpose, and ambition.